News

A new targeted marketing and notifications platform has been launched for the FIRSTLINE mobile app, designed to make promotions more relevant and less intrusive for customers.

Project V announced the launch of its partnership with RAVI – Born to Shine during the Fête Blanche event held in Vienna to celebrate the brand's fourth anniversary.

Pro Chef Middle East, a leading industry publication covering key trends in the restaurant and hospitality sectors across the Middle East, has published an interview with Katarina Bajic, Global Project Director of FIRSTLINE. The conversation focuses on the evolving landscape of guest loyalty and emerging approaches to customer engagement.

Shortly after its official launch in the UAE, FIRSTLINE became an official sponsor of the 18th Time Out Abu Dhabi Restaurant Awards 2026, one of the region's most prestigious events for the hospitality and restaurant industry.

From 18 to 20 April, Project V hosted its All Star Weekend in Yerevan, bringing together company partners for a business and educational program. The event featured the opening of the new Project V office in Armenia, a strategic conference, and the official opening of the brand's flagship store.

Project V hosted an expert meeting in Vienna dedicated to women's health and healthy longevity. The event brought together 22 guests and featured Dr. Olga Tael, a medical expert, as the keynote speaker.

FIRSTLINE continues to enhance the user experience by introducing a fully automated process for redeeming welcome gifts for new users.

Freedom International Group has signed a RUB 50 million contract with Dobro.rf and Alfa-Bank to develop a new digital donation platform for the Russian market.

Freedom International Group has launched FIG ACADEMY, a new educational initiative designed to provide professional training for partners in the fields of health and nutritional science.

Project V has expanded its product portfolio with the launch of CLG, a new formula developed to support the body's natural collagen production and promote the health of connective tissues.