All news
With SESSIA’s Support, UNITAR Releases the 31st Issue of the AI & IA Bulletin
SESSIA sponsored the 31st issue of the Artificial Intelligence & International Affairs Bulletin, a specialized publication by the United Nations Institute for Training and Research (UNITAR) dedicated to artificial intelligence, international affairs, and modern diplomacy.
HECTOR Completes Its First Commercial Missions in Europe
In July and August 2026, HECTOR completed its first commercial missions in Saint-Tropez and Ibiza, moving from the development of its operating model to its implementation in real-world conditions.
PROJECT V Announces Partnership with RAVI – Born to Shine
Project V announced the launch of its partnership with RAVI – Born to Shine during the Fête Blanche event held in Vienna to celebrate the brand's fourth anniversary.
TRESERVE Expands the Use of Digital Assets in Travel
TRESERVE connects digital assets with international payment infrastructure, enabling clients to use them for everyday expenses while travelling and staying in different countries.
FIRSTLINE Discusses the Future of Guest Loyalty in Pro Chef Middle East
Pro Chef Middle East, a leading industry publication covering key trends in the restaurant and hospitality sectors across the Middle East, has published an interview with Katarina Bajic, Global Project Director of FIRSTLINE. The conversation focuses on the evolving landscape of guest loyalty and emerging approaches to customer engagement.
New Targeted Marketing Platform Launched for FIRSTLINE
A new targeted marketing and notifications platform has been launched for the FIRSTLINE mobile app, designed to make promotions more relevant and less intrusive for customers.
FIRSTLINE Takes Center Stage at the Time Out Abu Dhabi Restaurant Awards 2026
Shortly after its official launch in the UAE, FIRSTLINE became an official sponsor of the 18th Time Out Abu Dhabi Restaurant Awards 2026, one of the region's most prestigious events for the hospitality and restaurant industry.
TRESERVE Visa Platinum: Using Digital Assets for Everyday Spending
The TRESERVE Visa Platinum card enables clients to use digital assets for everyday purchases, international payments, and travel-related expenses.
HECTOR Launches Official Project Website
In April 2026, HECTOR entered a new stage of development with the launch of its official website, providing information about the service and available personal support formats.
All Star Weekend Held in Yerevan
From 18 to 20 April, Project V hosted its All Star Weekend in Yerevan, bringing together company partners for a business and educational program. The event featured the opening of the new Project V office in Armenia, a strategic conference, and the official opening of the brand's flagship store.
TRESERVE: Digital Assets for Everyday and International Spending
TRESERVE is a crypto-financial service that connects digital assets with international payment infrastructure, enabling their use in everyday life, travel, and cross-border payments.
HECTOR: Freedom International Group’s New Project in Personal Security and Premium Mobility
In March 2026, Freedom International Group began work on HECTOR — an ecosystem bringing together personal security, secure mobility, and tailored support.
Vienna Hosts Expert Meeting on Women's Health and Healthy Longevity
Project V hosted an expert meeting in Vienna dedicated to women's health and healthy longevity. The event brought together 22 guests and featured Dr. Olga Tael, a medical expert, as the keynote speaker.
FIRSTLINE Automates Its Welcome Program for New Users
FIRSTLINE continues to enhance the user experience by introducing a fully automated process for redeeming welcome gifts for new users.
FIG ACADEMY: A New Educational Initiative by Freedom International Group
Freedom International Group has launched FIG ACADEMY, a new educational initiative designed to provide professional training for partners in the fields of health and nutritional science.
PROJECT V Introduces the New CLG Product
Project V has expanded its product portfolio with the launch of CLG, a new formula developed to support the body's natural collagen production and promote the health of connective tissues.
Freedom International Group in The Business Year: Growth Strategy and UAE Market
On December 15, 2025, the international business publication The Business Year published an interview with Narek Sirakanyan, President and CEO of Freedom International Group, focusing on the company's development, international expansion, and business launch in the United Arab Emirates.
Millenium Quantum: two days of inspiration and growth with Freedom International Group
At the end of September, Freedom International Group successfully hosted Millenium Quantum, a two-day event that brought together partners from different countries to share experiences, strengthen cooperation, and inspire new achievements.
Healthy beverage trend: COFFEECELL in Vietnamese media publications
In June and July 2025, Freedom International Group and the COFFEECELL brand attracted the attention of leading Vietnamese media outlets.
PROJECT V attracts the attention of leading Vietnamese media outlets
Freedom International Group and its Project V brand have garnered the attention of leading Vietnamese media outlets.
FIRSTLINE: Launch of An Innovative AdTech Project for the Restaurant Business
Freedom International Group is announcing the launch of a new project, Firstline, a mobile app changing how restaurants interact with their guests. It is not just a cashback service but a revolutionary solution in customer marketing and loyalty programs.
PROJECT V's Participation in the Monte-Carlo Fashion Week 2025 Has Received Extensive International Media Coverage
Influential global media outlets, including L'Officiel Monaco and Monaco Reporter, reported on Freedom International Group's luxury French brand Project V's successful participation in the Monte-Carlo Fashion Week 2025.
PROJECT V - Official Partner of the Monte-Carlo Fashion Week 2025
Freedom International Group announces the successful participation of its luxury French brand Project V in the Monte-Carlo Fashion Week 2025, which took place from April 22 to 26 in the Principality of Monaco.
Freedom International Group expands presence in UAE: Narek Sirakanyan interview for Khaleej Times
On April 8, 2025, the influential Khaleej Times published an exclusive interview with Narek Sirakanyan, President and CEO of Freedom International Group. The conversation covered key aspects of the company's strategic development in the Middle East market, particularly in the UAE.
The final stage of the President's Tour was successfully held in Tashkent
On April 5-6, 2024, a landmark event - the final stage of the President's Tour by Freedom International Group - took place in the capital of Uzbekistan. The event, which gathered more than 400 participants, became a platform for professional dialogue between the company's management, industry experts, and business partners.
G LEGEND from COFFEECELL in the top 100 list
L'Eco della Stampa, known for its peer reviews and media monitoring, published the news about the inclusion of G Legend by COFFEECELL in the top 100 best products list.
Five Principles of Effective Corporate Culture: An Interview with the President of Freedom International Group
In an exclusive interview for Authority Magazine, Founder and President Narek Sirakanyan shared his vision of building a successful corporate culture and his journey from aspiring entrepreneur to leader of a global company.
Innovation, Learning and the Future: President's Tour in Vietnam
Freedom International Group successfully organized the President's Tour in Vietnam, gathering more than 300 participants in Ho Chi Minh City and Hanoi. The event became a platform to get to know our brands, learn from experts, and personally communicate with the President of the company, Narek Sirakanyan.
Freedom International Group invests in Elite Pharm Laboratoires and introduces AI into nutraceutical production
Freedom International Group announced a strategic partnership with Elite Pharm Laboratoires, one of the leading nutritional supplement manufacturers in France. The deal makes FIG one of the company's largest shareholders.
PR Newswire on the growth of Freedom International Group and its plans for 2025
On January 30, one of the largest news outlets headquartered in Chicago published a press release about Freedom International Group, focusing on the company's growth in numbers and facts.
New season – new victories
Italy can be proud of the international wave windsurfing champion Federico Morisio, who reaffirmed his status as a winner. And Project V and COFFEECELL can share the joy together with the brands' ambassador.
Narek Sirakanyan in L’Officiel Arabia: prospects and development strategies of Freedom International Group in the UAE
International fashion and lifestyle magazine L'Officiel published an interview with Narek Sirakanyan, the company's President. In it, he shares his bold views on current achievements and plans for the future.
Freedom International Group in the Italian newspaper Milano Finanza
The authoritative Italian publication Milano Finanza published an article about the company, its President, strategic plans, and development on the global market.
GH: pure energy for a powerful boost of energy
In November, the Project V company presented the market with a new drinkable complex in ampoules based on the root of 6-year-old white imperial ginseng.
Freedom International Group’s Debut in the UAE media landscape
The company continues its successful promotion in the Emirates' media landscape—an interview with FIG President Narek Sirakanyan was published on the front pages of the prestigious and influential Arabian Business magazine*.
Millenium Magnificent 2024
The last weekend of September was a landmark one for Freedom International Group: the company celebrated its 10th anniversary and announced plans to invest in the UAE.
10th anniversary of Freedom International Group's success: Millenium in Abu Dhabi
The Freedom International Group ecosystem is preparing for a large-scale event in the UAE, where the company's President Narek Sirakanyan, 350 invited managers and partners from all over the world will celebrate ten years of successful development and define the strategy for the future.
qTest author Professor Torello Lotti has held workshops in Uzbekistan and Vietnam
The promotional tour of the qTest testing system concluded last week. During the tour, Professor Torello Lott, the authoritative specialist from Italy and the author of the revolutionary qTest health diagnostic method, presented his innovative development.
On the waves of health with PROJECT V
World acrobatic windsurfing champion Federico Morisio posted on Facebook about his collaboration with Freedom International Group and his first successes, which he credited to the brands' products.
Publication in the Journal of Applied Cosmetology
This week, Torello Lotti, professor and head of the Department of Dermatology and Venereology at the G. Marconi University in Rome, received a message that his new scientific work had been accepted for publication.
Educational seminar by an Italian professor
The main event of summer 2024 will be the Lotti Tour—a promotional tour of the qTest testing system during which Professor Torello Lotti (Italy), the author of the revolutionary diagnostic method, will hold special seminars in Uzbekistan and Vietnam.
New Seriously training to take place in Tashkent
The next signature SERIOUSLY training by company President Narek Sirakanyan will be held in Tashkent, the capital and largest city of Uzbekistan, from June 29 to July 1.
A Wellness Tour supported by Freedom International Group
Freedom International Group has announced the international promotion of its wellness line, which includes qTest, Coffeecell, and Project V.
qTest Presentation
The official presentation of the qTest test box, developed jointly by Doctor of Medicine Professor Torello Lotti in collaboration with Freedom International Group, took place in Rome on May 10 at the Guglielmo Marconi University.
SERIOUSLY 2024 in Bien Hoa!
From March 20 to 22, the company's President, Narek Sirakanyan, conducted his signature SERIOUSLY training, during which everyone received powerful motivation for success and all the necessary tools to achieve it.
Strengthening our IT team
March is the best month for transfers in the IT market, and Freedom International Group is actively working on strengthening its IT team.
COFFEECELL is a partner of the 2024 European Championships
At the end of last year, Freedom International Group entered into a partnership with the 2024 European Athletics Championships, which will take place from June 7 to 12 in Rome. For the company, this is recognition of the highest quality of COFFEECELL products.
New office in Vietnam!
Our company is actively expanding and opening new offices in all countries of representation. We already have several stylish offices in Vietnam, and a new one will open soon!
Amazon conquered!
We've finally launched sales of our products on Amazon!
White Label Drowth Dynamics
Today, our IT project, Sessia, is actively developing partnerships with other companies using the White Label model. This is a new challenge and a new growth point for us.
Uncovering the heritage of Halicarnassus!
From July 2 to 6, our clients and company leaders embarked on an unforgettable adventure as part of Freedom Voyage Bodrum!
V Alphabet — the language of longevity
Presenting you with a new conceptual project: V Alphabet - the language of health and longevity.
NPM: start of sales
From May 1, you can purchase the long-awaited new product for our men in all stores.
Freedom Voyage Dubai
From July 2 to 6, our clients and company leaders embarked on an unforgettable adventure as part of Freedom Voyage Bodrum!
Freedom Voyage Singapore
From July 2 to 6, our clients and company leaders embarked on an unforgettable adventure as part of Freedom Voyage Bodrum!
New 4 BILLION collection to commemorate Cosmonautics Day
Our new limited edition “4Billion” collection by NRK87. is dedicated to Cosmonautics Day!
Strengthening the Freedom team
This spring, a new strong player joined our company. Silvia Saliti became our Vice President of Marketing.
Entering a new market!
This year, Freedom International Group announces its strategic direction for international expansion - Italy!
Ideal skin without filters or fillers — the new reality with GS!
Do you want to restore the natural glow to dull and lifeless skin? We have launched a new product from Project V—GS drinkable beauty ampoules—especially for you!
Meet SML — better than toothpaste!
On March 1, 2023, we launched our next new Beauty Hit product!
What you need to know about the latest SESSIA app update
The Sessia IT team has presented another important update to our applications, significantly improving their functionality for your comfort!
The legendary BH is now G Premium!
We've improved our flagship product—premium white imperial ginseng powder—and will now present it under its new name: G Premium.
A new delicious launch by COFFEECELL: White chocolate with raspberries!
Sensual sweetness without a single harmful calorie - our white chocolate with premium raspberries is created to offer exceptional pleasure and enjoyment. The new COFFEECELL product will not leave anyone indifferent!
UME and NRK87. are now part of the FIG privilege program!
As a result of an app update, members of Freedom International Group's privilege program can earn points for purchases at NRK87. and UME stores directly in the app!
Lookbook NRK.Kids
Humanity is thinking about the future of the planet. Parents think about their children's safety. NRK87. presents a collection of clothes for young explorers of the universe.
COFFEECELL also available on iOS.
COFFEECELL is now also available on iOS.
ONE MORE MILLENIUM/VIETNAM
Today we celebrate the company's birthday in our capital in Asia. About 1000 partners and guests gathered to share this day with us. Meet me in Ho Chi Minh City, Majestic Saigon Hotel!
ONE MORE MILLENIUM/AUSTRIA
Austria has joined the celebration of our birthday today. We have officially opened our new office in Vienna and invited guests.
We organized a cool vacation in Vietnam!
These days there is a lot of news not only for European, but also for Vietnamese partners.
A new privilege program!
Now it includes not only the statuses of Silver, Gold and Platinum, giving their owners new advantages, but also holding a Home Party, participating in the teams of the Ambassador and the President, as well as Freedom Voyage
We have launched the PROJECT V application
The Project V brand has received its own application.
The Corsini plant was founded in the middle of the twentieth century in the Italian town of Arezzo
At first it was a small workshop engaged in roasting coffee beans, but now the factory has become one of the leaders of the European coffee market For the production of AROMA G and ARABICA G, only natural Arabica is used, professional roasters are used for high-quality roasting.
Lookbook «Team» 2022
To create the «Team» lookbook we invited the team and friends of the NRK87. brand — artists, musicians, customizers and other creative people as models.
Turnover growth by 60%!
Today is August 1, summing up the results of July: in terms of turnover, we exceeded the results of last July by 60%!
Our new office in the city of Viet Tri, Vietnam!
We are glad to share great news with you! +1 office for our projects in Vietnam. We have recently completed the renovation of a new office in the city of Viet Tri. Congratulations to the region with excellent growth indicators!
New products in production!
After testing the products provided to us by the PYC factory, the following products have been selected for production:
New versions of bracelets!
The production of new Project V bracelets has been completed. We expect delivery in the near future.
New product release!
We continue to prepare the launch of new pharmaceuticals. The vials of the ampoule are ready and are on bottling. Recently we received the first photos of the packages - they were taken on the very Alpine mountain from the depths of which Swiss Glacial Water is extracted, used in our new line.
COFFEECELL х3!
Dear friends, we're proud to inform you that by June, COFFEECELL's turnover exceeded June 2021's three times.
One More Millenium!
Dear friends, we are proud to announce that ticket sales for the main event of the year - MILLENIUM were opened yesterday. For three whole years we waited and believed that we could repeat the largest holiday and we did it!
Updates in Kicksback app!
We are expanding the possibilities of the internal social network which is especially attractive for active youth and businesses interested in growth.
We are in telegram!
Friends, subscribe to our channel and find out the latest company news first!
Eric Ambar, NRK87 project manager.
Meet Eric Ambar, the designer and art director of NRK87. We interviewed him and asked him about the brand, his creative path and future plans.
The Ecoolska brand to launch an eco-friendly clothing collection for Cyber Legacy
As part of the collaboration between the Cyber Legacy esports organization and the eco-friendly clothing brand Ecoolska, a collection of clothes will be released for CL players.
Business Idea Contest from Freedom International Group
Freedom International Group is announcing a $1 000 000 contest for business projects.
Paid Subscription Model for Cyber Legacy's services
Freedom International Group’s investments have paid off: at the end of 2021, Cyber Legacy, our young team, occupied 4th spot in Europe and made it to the top ten strongest Fortnite (by Epic Games) teams worldwide.
New PROJECT V and COFFEECELL office opens in Tashkent
December 28, 2021 is a special day in the development history of Project V and COFFEECELL in Uzbekistan. On this day, a new, comfortable and cozy office for Freedom International Group's leading brands was opened in Tashkent.
"Giving Tuesday": helping special children to make their dreams come true
Kicksback, together with the "Grow Up Together" Foundation for the Promotion of Charity, is starting a fundraising campaign for the treatment of Vadim Koptev and Elizaveta Sokolova (patients working with Oxana Fedorova's "Hurry To Do Good!" Charitable Foundation).
Cyber Legacy players in the Grand Royale TOP 10
The Grand Royale Esports competition took place in November 2021. The tourney results were a triumph for two trios that include Cyber Legacy players.
COFFEECELL against stroke and dementia
2-3 cups of coffee + 2-3 cups of tea daily reduce the risk of stroke by 32% and dementia by 28%.
Interview with the head of the SESSIA project
Sessia is a project for the design and development of integrated IT solutions for small and medium-sized businesses.
Cyber Legacy helped children with cancer at a charity tournament
Cyber Legacy eSports team and The Sergei Berezin Charitable Foundation for Cancer Patients organized a joint FORTNITE competition.
BY by PROJECT V is a winner at the 2021 Cosmopolitan Beaty Awards
The Cosmopolitan Beauty Awards are coming of age this year. The best beauty launches of the year according to editorial staff, stars, experts and readers, were awarded for the 18th time this September.
Freedom Group's Grand Voyage to Singapore in 2022
For many years now, Freedom International Group has been adhering to one great tradition - organizing a Grand Journey for the most active partners of the Project V and COFFEECELL projects.
COFFEECELL – the official partner of the ArtMasters creative championship
COFFEECELL, a member of Freedom International Group, has become the official partner of ArtMasters Open National Championship of Creative Competencies.
Putrick joined Cyber Legacy as a new player
CL, eSports organization, has signed a contract with athlete Daniil "Putrick" Abdrakhmanov, who has been playing professionally in the Fortnite discipline since 2018.
NRK87. brand presented its new MARS collection
On July, 1 Austrian clothing brand NRK87. presented its new MARS collection in an online format.
New MARS collection runway show from NRK87., an Austrian clothing brand.
The show, which is to take place on July 1, will be directed by Sergei Shubentsev - artist, video maker, creator of shows for TSUM, Matilda Shnurova, Ruban and other famous brands.
CL eSports organization presented its new brand image
The new visual design is associated with the renewal of the external positioning of the CL Club, which is part of the Freedom International Group ecosystem.
Cyber Legacy Cup: What do golf and eSports have in common?
On June 5, in St. Petersburg, on the sidelines of the Roscongress Golf Cup SPIEF-2021, Cyber Legacy Cup charity cybersport tournament with a prize fund of 1 million rubles was held. Money was donated by athletes to the "I am!" and "Under the Banner of Good" charity foundations.
Cyber Legacy Cup will be held on June 5 for charity purposes
On June 5, in St. Petersburg, on the sidelines of the Roscongress Golf Cup SPIEF-2021
Experimental digital education formats were discussed at SPIEF
On June 2, on the sidelines of the St. Petersburg International Economic Forum, a panel session was held on the topic: “Education of the Future: How to Benefit from the Introduction of New Formats?”, organized by "Business Priority".
Dmitry "Hurma" Geynts joined Cyber Legacy team
On May 26, International eSports organization Cyber Legacy announced the signing of a contract with former eSportsman Dmitry "Hurma" Geynts.
Coffee G — a new solution for revealing human potential
In May, Coffeecell, Freedom International Group's FMCG brand that promotes beverages and products with healthy herbal supplements, has launched a new product - ground coffee with Coffee G of Arabica and Aroma sorts.
Cyber Legacy opens Fortnite division
Cyber Legacy, an international eSports club, is launching Fortnite, one of the world's most popular disciplines.
Beauty of hair, skin and nails—one-size-fits-all recipe!
Project V's Direct Hit line of French health products has new BY formula, designed to take care of the beauty and health of hair, skin and nails.
Indestructible immune system
Autumn 2020 is the best time for launching immune-boosting products. Introducing to you DR from Project V.
Cyber Legacy on AutoBloggerShow
Cyber Legacy cybersport company took part in AutoBloggerShow, a joint project of RK-Media, ExpoForum-International, Interregional Contact Center and Velgutsgarage.
COFFEECELL reveals running talents
COFFEECELL brand of healthy coffee and tea sponsored the "Sport for Good" multi-race charity event. As part of the online race, 500 000 rubles was raised.
Society ought to accept special children
CHILDREN WITH DOWN SYNDROME, WITH ICP, VISUALLY CHALLENGED AND HEARING-IMPAIRED
Cyber Legacy is now in Fortnite
Young Russian eSports Cyber Legacy club made its debut in a new discipline - Fortnite. It has become one of the most popular battle royale games in the world.
Resisting time
Project V, one of the projects belonging to the investment management company Freedom Group, has introduced a new product: LV for a long and happy life.
PROJECT V at Tseleevo Trophy Night 2020
Project V brand, which is part of Freedom Group investment and management company, became Tseleevo club golf season's closing partner.
How to protect your bones
Project V, one of the projects belonging to the investment management company Freedom Group, has introduced a new product: OS for bone, joint, and muscle health.
Cyber Legacy in IEM New York
The young Cyber Legacy team for CS: GO continues to go confidently towards their goal. In July, the team took 118th place in the world ranking of teams, but in August they already were in 65th place.
KICKS tokens have been successfully listed on PayBito, one of the world's leading crypto platforms
Top global cryptocurrency exchange PayBito has successfully listed KICKS, a unique loyalty kickback token issued by Sessia. The investment management company Freedom Group has so far invested over $ 7 million in this project.
Financial University Team—the best in eSports
In the pilot CS: GO tournament of the series of Roscongress Cyber Cup corporate torunaments, which took place on August 1 and 2, the team of the Financial University under the Government of the Russian Federation won.
Narek Sirakanyan talks about cybersports and investments in the industry
How would you feel, if your child chose to do cyber sports discipline, would you support this? My son loves Fortnite. He prefers the mode in which you need to kill as many other players as possible and always tries to improve his previous results
High tech, scalability, charity
Narek Sirakanyan, the President of the Freedom Group, has taken part in the major charity marketplace, "Meet for charity". The total sum of donations reached 100 thousand rubles.
Freedom Group took part in the #WEARETOGETHER project
Narek Sirakanyan, participant of the competition “Leaders of Russia. Politics”, started a campaign within the framework of the Russian project #WEARETOGETHER.
Fashion with meaning
On October 19, 2019, the premiere collection of NRK87. brand was shown in one of the largest media spaces on the planet - Music Media Dome.
SESSIA is not a secret
The more actively Sessia project advances on the international scene, the more businesses and users learn about the capabilities of the app and subscribe to it. It happens also thanks to mass media, that think highly of Sessia’s functionality and prospects.
The spectacular start of the Freedom Group in the USA
The Freedom Group has recently taken the torch from the Bing Han USA and presented the new coffee project COFFEECELL in its office in New York. The hall was filled with guests, who took a lot of interest in participating in the project's presentation.
The principles of the Freedom Group's scaling
The President of the Freedom Group Narek Sirakanyan told about the performance of the coffee shop in Krasnodar during the previous year. The leader informed the employees about achievements of the team, but mentioned failures as well.
Freedom Group makes a laudable appearance at SPIEF-2019
The St. Petersburg International Economic Forum had completed its work.
The story of one record
On October 27, 2018 the Guiness book record for The biggest number of beauty pageant viewers at one time was officially awarded in Moscow. And the credit for this amazing achievement now belongs to the Freedom Group company!