7. November 2019

Fashion with meaning

On October 19, 2019, the premiere collection of NRK87. brand was shown in one of the largest media spaces on the planet - Music Media Dome.

NRK87. is a new brand in the world of fashion, it is based on the concept of Freedom Way - the path to happiness through freedom. Freedom from false values imposed from outside, freedom from everything that destroys individuality.

Fashion with meaning

Narek Sirakanyan, the founder of the brand and President of Freedom International Group Limited, has assembled a team of the best designers to develop the trend towards “fashion with meaning”. NRK87. brand gives an opportunity for a modern person to express herself or himself through the clothes that she or he wears.

The collection raises a lot of urgent problems for a modern person: dependence on social networks, irresponsible attitude towards environment, loss of individuality, lack of motivation.

Customer of NRK87. - a modern person for whom clothing is a tool of self-expression.

NRK87. sets not only ideological trends, but sets itself apart in its use of advanced technologies: in each item an NFC tag is intergated: by scanning it, the owner can become a participant of regular giveaways from the brand.

The quality of the items meets the requirements of the premium segment: from the materials used to carefully thought through designer solutions. The brand's items are not made in thousands of units, and each one is unique in its own way.

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