Freedom International Group in The Business Year: Growth Strategy and UAE Market
On December 15, 2025, the international business publication The Business Year published an interview with Narek Sirakanyan, President and CEO of Freedom International Group, focusing on the company's development, international expansion, and business launch in the United Arab Emirates.
The Business Year (TBY) is a reputable international analytical media resource specializing in economics, investment, and corporate strategy. The publication is known for its in-depth interviews with the heads of leading companies and representatives of government agencies, as well as for its analysis of key markets worldwide. The publication in TBY is an important recognition of the role of Freedom International Group and its leadership in the international business environment.
Scalable ecosystem
In the interview, Narek Sirakanyan discussed the development of Freedom International Group since its founding in 2014. He noted that from the very beginning, the company was built as a scalable ecosystem, allowing one team to effectively manage several businesses at the same time, both those created from scratch and those acquired.
A key factor in its success has been its proprietary IT infrastructure and internal CRM systems, developed in-house and delivering high manageability, flexibility, and project-level synergy.
The UAE as a natural choice
The publication pays particular attention to Freedom International Group's entry into the UAE market. According to Narek, the company's strategy involves expanding its presence in at least two new countries each year, and the UAE was the natural next step. “Dubai offers the very freedom in decision-making and innovation that is in line with our core values. It is the ideal environment for introducing cutting-edge products,” Narek noted.
Firstline – the flagship product for the premium segment
As its first project in the UAE, the company is presenting the Firstline technology solution – an app for the hospitality and retail industries. Its concept is based on “unlocking” exclusive offers, including special restaurant dishes, hotel services, and other experiences. The mechanics are integrated with social networks, creating a new channel for customer engagement and viral marketing.
The pilot partner was Bâoli Dubai restaurant, supported by Sunset Hospitality. Plans include expansion into the fashion and hotel segments and, in the future, the creation of an entire ecosystem for sharing premium experiences.
Technology and security: the two pillars of a digital product
Firstline uses artificial intelligence technologies to provide personalized recommendations based on user preferences, time of day, and the behavior of other customers with similar tastes.
A critically important issue was raised separately in the interview: data security.
“We take these issues extremely seriously. Users have complete control over their data. We apply best cybersecurity practices, similar to those used by giants such as WhatsApp and Telegram. The protection of user data is sacrosanct for us,” assured the President of FIG.
Strategic vision
Speaking about plans for 2026 and beyond, Narek Sirakanyan emphasized Freedom International Group's ambition to become a leader in digital solutions in the UAE. The company plans to actively develop partnerships with leading market players and create products that set new standards for customer experience, transparency, and technology.
The publication in The Business Year confirms Freedom International Group's international recognition and reflects its active role in developing an innovative and sustainable business environment in global markets.