FIRSTLINE Automates Its Welcome Program for New Users

FIRSTLINE continues to enhance the user experience by introducing a fully automated process for redeeming welcome gifts for new users.

Over the past six months, new platform users have received a premium welcome gift featuring black caviar. During this period, the company invested more than AED 70,000 in the program, while restaurant partners consistently reported its effectiveness in attracting and engaging new guests.

The welcome gift process is now becoming fully digital. The FIRSTLINE app will automatically generate a unique redemption code that users can present to receive their complimentary welcome dish. Restaurant partners will be able to track code activation and redemption status through FL CRM.

The new system reduces manual operations, minimizes the impact of human error, and makes the welcome experience more convenient for both users and restaurant partners.

The automation of the welcome program marks another step in the development of the FIRSTLINE digital ecosystem, further enhancing service quality for guests and partners.