Firstline: Launch of An Innovative AdTech Project for the Restaurant Business
Freedom International Group is announcing the launch of a new project, Firstline, a mobile app changing how restaurants interact with their guests. It is not just a cashback service but a revolutionary solution in customer marketing and loyalty programs.
Firstline is a tech platform that's transforming how restaurants and their guests interact.
The project offers a totally new model in which both sides benefit: customers receive rewards for their purchases and recommendations, and businesses receive higher average bills and a loyal audience.
Firstline's pilot testing has been successfully completed at the Baoli restaurant (UAE), confirming the solution's effectiveness. In May 2025, the platform will be available to a wide range of establishments in the UAE.
Key advantages of the platform
Firstline's built-in guest motivation system guarantees an increase in your average check by 23%. The platform encourages customers to place additional orders, thereby directly impacting an establishment's profits.
An intelligent system analyzes guest preferences and automatically offers personalized recommendations and cashback promotions. This reduces staff workload and increases conversion without manual advertising campaign management.
The app publishes genuine reviews and recommendations from VIP guests, providing obvious evidence for new visitors. Authentic content from regular customers strengthens the establishment's reputation and makes it easier to attract the target audience.
The platform operates on a pay-for-performance model—restaurants pay only for confirmed sales, not clicks or impressions. This reduces the budget for traditional advertising while increasing marketing efficiency.
Prospects for implementation
Freedom International Group chose the United Arab Emirates, and Dubai in particular, as the launch pad for Firstline for a reason.
The launch of Firstline in the UAE is a strategic choice based on the market's unique opportunities: high technological readiness, a premium audience segment, and an ideal system for innovation.
Firstline is a new standard in restaurant marketing, particularly relevant for premium establishments focused on enhancing their reputation, attracting a spend-ready audience, and reducing their dependence on traditional advertising.
Freedom International Group has created a system in which business profits directly depend on guest satisfaction. It is not just a cashback service but a tool for building long-term relationships with customers.