FIRSTLINE Discusses the Future of Guest Loyalty in Pro Chef Middle East

Pro Chef Middle East, a leading industry publication covering key trends in the restaurant and hospitality sectors across the Middle East, has published an interview with Katarina Bajic, Global Project Director of FIRSTLINE. The conversation focuses on the evolving landscape of guest loyalty and emerging approaches to customer engagement.

According to Katarina Bajic, traditional loyalty programs based on discounts and reward points are gradually giving way to more personalized strategies. Today, restaurants need to consider not only how often guests visit and how much they spend, but also the role they play in attracting new customers through recommendations and referrals.

The interview also explores FIRSTLINE's approach to guest loyalty. The platform combines loyalty management, analytics, and social engagement tools, enabling restaurants to better understand guest behavior and make data-driven decisions. Integration with the SevenRooms reservation system allows these capabilities to become part of restaurants' day-to-day operations.

Special attention is given to the UAE market, which continues to set new standards for premium hospitality. A highly competitive environment and the growing influence of guest recommendations are making personalized engagement one of the key drivers of success in the restaurant industry.

The publication in Pro Chef Middle East marks another opportunity for FIRSTLINE to share its perspective on the future of hospitality and the evolving role of loyalty programs in the industry.

Read the full interview with Katarina Bajic in Pro Chef Middle East.