All Star Weekend Held in Yerevan

From 18 to 20 April, Project V hosted its All Star Weekend in Yerevan, bringing together company partners for a business and educational program. The event featured the opening of the new Project V office in Armenia, a strategic conference, and the official opening of the brand's flagship store.

The first day focused on introducing partners to the new Project V office in Yerevan. Following the official opening ceremony, participants took part in a guided city tour.

The centerpiece of the event was the strategic conference held on 19 April at Courtyard by Marriott Yerevan. The business agenda included presentations on new marketing tools, product research findings, the company's educational initiatives, and the launch of the new CLG product. Additional sessions explored regional business development, modern approaches to nutritional science, and Project V's long-term growth strategy.

Company President Narek Sirakanyan delivered the keynote address, outlining the company's strategic priorities and sharing his perspective on effective leadership. The conference concluded with an awards ceremony recognizing outstanding partners.

The final day of All Star Weekend was dedicated to the official opening of the Project V flagship store in Yerevan. The ceremony brought together company partners, business representatives, influencers, and invited guests.

The Yerevan edition of All Star Weekend marked another milestone in the development of the international Project V community, combining professional education, knowledge sharing, and the continued expansion of the company's partner network.