Healthy beverage trend: COFFEECELL in Vietnamese media publications

In June and July 2025, Freedom International Group and the COFFEECELL brand attracted the attention of leading Vietnamese media outlets, which published four large-scale articles highlighting the company's contribution to the development of the healthy ginseng beverage segment.

The first wave of publications on June 27 was posted on the popular internet platform Cafebiz, which is aimed at entrepreneurs and investors, as well as on the news portal Phunuso, which specializes in trends in health, beauty, lifestyle, and food innovation.

The articles provide detailed coverage of the brand's key products: premium GINCELL ginseng, COFFEECELL coffee with ginseng extract, CHOCOCELL cocoa, and TEACELL tea blends, as well as the innovative 45-day technology used to process G Black black ginseng.

On July 22, the media portal Thanhnienviet, which specializes in healthy lifestyles and the successes of Vietnamese companies, highlighted COFFEECELL as an example of the perfect combination of rich flavor and health benefits, where ginseng enhances the properties of familiar beverages.

On July 23, the business portal Cafef, one of Vietnam's largest financial and economic resources, published an article on the development of the COFFEECELL brand. The article highlights the use of natural Brazilian Arabica and selected ginseng without artificial additives, confirming the brand's commitment to high quality and consumer health.

These publications highlight key trends in the healthy beverage market in Vietnam, where Freedom International Group and the COFFEECELL brand are leaders due to their combination of modern technology, high-quality ingredients, and a focus on consumer health.