Project V - Official Partner of the Monte-Carlo Fashion Week 2025
Freedom International Group announces the successful participation of its luxury French brand Project V in the Monte-Carlo Fashion Week 2025, which took place from April 22 to 26 in the Principality of Monaco.
Monte-Carlo Fashion Week is one of the most prestigious events in the fashion world, held annually in luxurious locations where leading designers, celebrities, and fashion industry experts gather.
A strategic partnership in the world of high fashion
Within the framework of cooperation with the Monte-Carlo Fashion Week 2025, the Project V brand organized an exclusive VIP zone. In the elegantly decorated space, guests could not just relax from the noisy shows, but also taste the brand's nutraceutical complexes, receive personal consultations on the benefits of innovative formulas, and learn about the latest achievements in the field of nutritionology.
Many influential figures in the global fashion industry and the luxury segment attended the event. Among them were designers Renzo Rosso and Elisabetta Franchi, actress Kelly Rutherford, and Influencers Antoniya Toneva, Elisabetta Gregoraci, and Victoria Silversted.
The interactive workshop by Project V’s leading nutritionist, Inga Prokofjeva, caused great interest. Using live dialog, the expert revealed the scientific principles of premium nutraceuticals and the secrets of maintaining energy in conditions of increased stress.
The product line was presented at a separate event, with special attention paid to exclusive plant extracts, traditions of French farming, and strict standards of production in Strasbourg.
The evening culminated with an exclusive raffle for a Maserati Gran Turismo Trofeo test drive. The participants were asked to identify the composition of Project V’s products, and the most erudite guests were given the opportunity to drive the legendary sports car.
The evening’s refined atmosphere perfectly harmonized with Project V’s philosophy. The company presented the guests with an exclusive collection of nutraceuticals, where the long-standing traditions of French pharmaceuticals met with advanced wellness technologies.
Wellness philosophy meets haute couture
Narek Sirakanyan, President of Freedom International Group, noted that Project V's participation in the Monte-Carlo Fashion Week is a natural stage in the brand's development. This partnership was an important step in realizing Project V's mission: integrating the wellness concept into the luxury fashion industry.
He emphasized the company's conviction that modern luxury lies in the harmony of external aesthetics and internal well-being. According to the President, Project V’s products are created for the audience striving for perfection in all spheres of life.
Participation in the Monte-Carlo Fashion Week 2025 was a landmark moment in the company's history, opening new perspectives for global development.