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FIRSTLINE

ADTECH

Founded in
2022
USA

ABOUT THE PROJECT

A mobile app for the HoReCa industry

A hand holding a phone with the Firstline app

For users, Firstline is a mobile app that makes it easy to discover the best local spots, shop at great prices, and earn extra revenue, including on the purchases of their friends.

HOW IT WORKS

FIRSTLINE is a digital space where each business competes for existing and potential clients.

Client receipts, paired with quality photos or video of the products or services which they've tried, are instantly posted on Firstline. Client receipts are delivered to the app's most relevant target audience at the best time and the most appropriate context.

Thanks to Firstline, a business does not pay upfront to marketing agencies and other intermediaries; instead, it directly attracts its clients, returning money to them for the purchases they've made and their recommendations to friends. This earning strategy allows both the business and its clients to benefit.

Woman with a phone and the Firstline app
Total investment in the project has already exceeded $7 million. Over the next three years, the plan is to scale the project across all 19 countries where the Freedom International Group investment holding operates.

PLANS

2026
17 countries

Project scaling and release in

$50M

Annual turnover in the Firstline app

More than 100K users

And more than 5,000 businesses represented on Firstline

2030
45 countries

Where we're represented

$200M

Yearly turnover

Neuro-personalization

Content for each user