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FIRSTLINE

ADTECH

ABOUT THE PROJECT

A mobile app for the HoReCa industry

Food and phone with FIRSTLINE app

For users, Firstline is a mobile app that makes it easy to discover the best local spots, shop at great prices, and earn extra revenue, including on the purchases of their friends.

Download on Google PlayDownload on App Store

HOW IT WORKS

FIRSTLINE is a digital space where each business competes for existing and potential clients.

Client receipts, paired with quality photos or video of the products or services which they've tried, are instantly posted on Firstline. Client receipts are delivered to the app's most relevant target audience at the best time and the most appropriate context.

Thanks to Firstline, a business does not pay upfront to marketing agencies and other intermediaries; instead, it directly attracts its clients, returning money to them for the purchases they've made and their recommendations to friends. This earning strategy allows both the business and its clients to benefit.

Women with phone with the FIRSTLINE app
Total investment in the project has already exceeded $7 million. Over the next three years, the plan is to scale the project across all 19 countries where the Freedom International Group investment holding operates.

PLANS

  • 2026

    17 countries

    Project scaling and release in

    $50M

    Annual turnover in the Firstline app

    More than 100K users

    And more than 5,000 businesses represented on Firstline

  • 2030

    45 countries

    Where we're represented

    $200M

    Yearly turnover

    Neuro-personalization

    Content for each user