One of the key moments at the company’s recent birthday celebration was the talk by Professor Yann Rougier, a doctor of medicine. His speech addressed the first results of our cooperation in producing innovative nutraceuticals.

“We are not what we eat. We are what we assimilate” - these words belong to Yann Rougier, an outstanding French neuroscientist who devoted more than 30 years of his life to developing highly bioavailable nutraceuticals.

In August 2023, we announced our partnership with the renowned scientist to create a new generation of nutraceuticals for our Project V brand.

Freedom International Group is investing $2 million in the development of four innovative products—I, E, U, and Y. Their main goal is to increase the absorption of our famous Classic Hit, Direct Hit, Junior Hit, and Beauty Hit lines, respectively. The key active ingredient in all four new products will be Bovia—a unique cocoa tonic powder with cocoa postbiotics extracted from a more than 4,000-year-old plantation in Mexico!

We called the new product line Impulse Hit, and Dr. Yann Rougier personally presented it at our company’s celebration in Tashkent.