CL eSports organization presented its new brand image
The new visual design is associated with the renewal of the external positioning of the CL Club, which is part of the Freedom International Group ecosystem.
Cyber Legacy (CL), a multi-discipline eSports organization, has undergone rebranding. As part of the new corporate identity, the club changed its logo, font and pattern design, expanded the color range.
Instead of the usual tiger, the CL logo now features an original collective image, in which an invariable gaming attribute, a computer mouse, is converged with a knight's mask. The new visual identity is intended to attract the attention of both eSports fans, primarily of Fortnite games, and people who are distant from gaming, but are expected to respond positively to the emergence of new branded products which the club intends to produce in the near future. The merch will be produced in conjunction with the international designer clothing brand NRK87.
Rebranding team:
Alexander Nuvaryev (Art director at Freedom Group), Vladislav Fedko (Chief designer at CL).
Alexander Nuvaryev, Art director at Freedom Group:
“In eSports, you can become a hero twice: inside the game and, as a result, in sports in the real world. Inside the game, the player can try on the masks of different heroes, try any role. To achieve victory, she or he needs to work hard and use the necessary funds. These are the messages hidden within the new CL logo. On one hand, these are the outlines of a computer mouse - an indispensable tool in eSports, the virtuoso possession of which ensures victory. On the other hand, this is the hero's mask, under which the player performs feats. The new logo opens up opportunities for interactive interaction with the audience".
CL Team's motto is Win Today to Win Tomorrow. In its long-term strategy, Cyber Legacy is focused on training athletes for the Russian Olympic reserve in computer sports.
New events await CL fans in the near future. The club is now actively working to strengthen the Fortnite sports roster with both young talented players and established stars. Cyber Legacy plans to open other eSports disciplines in 2022. In the coming months, it is planned to send athletes to the European bootcamp located in Vienna.
Narek Sirakanyan, owner of CL, President of Freedom Group: “Now our new eSports brand better reflects the idea of Cyber Legacy. We do not expect new victories to be won just like that. As in any sport, the result of participation in tournaments depends on the spirit, perseverance, professionalism, willpower and desire to win. On our behalf, we shall do our best to achieve a high-quality result. Taking advantage of the fact that Freedom Group has offices in Europe, we plan to increase the chances of the guys during the championships by removing signal delay limitations from their game. There are other plans, too, which we shall discuss later".
Cyber Legacy (CL) is a Russian eSports club founded in 2019. Part of the Freedom International Group ecosystem. The main shareholder of the company is Narek Sirakanyan, President of Freedom International Group. The Company is represented in Europe and the CIS countries.
FREEDOM INTERNATIONAL GROUP is an international investment company with $ 2.5 billion in assets. The business ecosystem is developing in 17 countries, including the United States, Hong Kong, Vietnam and European countries. Its investment portfolio includes 48 projects. Cyber Legacy is among the businesses brought to the market under the direct management control of Freedom Group.