News

A new targeted marketing and notifications platform has been launched for the FIRSTLINE mobile app, designed to make promotions more relevant and less intrusive for customers.

Pro Chef Middle East, a leading industry publication covering key trends in the restaurant and hospitality sectors across the Middle East, has published an interview with Katarina Bajic, Global Project Director of FIRSTLINE. The conversation focuses on the evolving landscape of guest loyalty and emerging approaches to customer engagement.

Shortly after its official launch in the UAE, FIRSTLINE became an official sponsor of the 18th Time Out Abu Dhabi Restaurant Awards 2026, one of the region's most prestigious events for the hospitality and restaurant industry.

FIRSTLINE continues to enhance the user experience by introducing a fully automated process for redeeming welcome gifts for new users.

Freedom International Group is announcing the launch of a new project, Firstline, a mobile app changing how restaurants interact with their guests. It is not just a cashback service but a revolutionary solution in customer marketing and loyalty programs.

We are expanding the possibilities of the internal social network which is especially attractive for active youth and businesses interested in growth.

Kicksback, together with the "Grow Up Together" Foundation for the Promotion of Charity, is starting a fundraising campaign for the treatment of Vadim Koptev and Elizaveta Sokolova (patients working with Oxana Fedorova's "Hurry To Do Good!" Charitable Foundation).